Est. 2014 · Shoreditch
DRESSED FOR
THE Unwritten
We don't follow seasons. We don't follow trends. We follow the people who refuse to be defined by either.
Est. 2014 · Shoreditch
We don't follow seasons. We don't follow trends. We follow the people who refuse to be defined by either.
Our Origin
"I didn't want to build a fashion brand. I wanted to build a language. NOIR is that language — and every garment is a word." — Kai Mori, Founder
NOIR started in 2014 in a 300 sq ft studio in Shoreditch, East London. Founder Kai Mori had just left a senior design role at a major luxury house with one conviction: that fashion had become too exclusive, too trend-driven, and too temporary.
We launched with 12 pieces. No PR, no influencer budget. Just clothes that felt like they were made for real people. Within six months we had a waiting list. Within two years we were dressing artists, architects, and anyone who refused to dress like everyone else.
Shop the CollectionThe NOIR Manifesto
Fashion is not a costume. It's not a trend. It's not something you put on for someone else. Clothing, at its best, is armour. It's confidence made tangible. At NOIR, we make clothes for the version of you that already knows what it wants.
The People
KAI MORI
Founder & Creative Director
Trained in Tokyo and Milan. Obsessed with the politics of getting dressed.
ZARA ELLIS
Head of Women's Design
10 years at Central Saint Martins. Designs clothes for women who run the room.
SAM ADEYEMI
Sustainability Director
Former materials scientist. Making sure our future is as bold as our present.
LEO PARK
Head of Menswear
10 years tailoring in Seoul. Brings precision to every silhouette.
Our Commitments
Fashion is the second most polluting industry on the planet. We're working to change that — one garment at a time. Here's where we stand today, and where we're going.
🎯 Target: 100% sustainable materials by 2027
As Seen In
Questions
Generally yes. We size for a relaxed, contemporary fit. For most styles, your usual size will work. Check each product page for a detailed size guide — every garment has one with model measurements.
Currently 60% of our materials are certified sustainable (GOTS, OEKO-TEX, or REPREVE). We're on track for 100% by 2027. All production happens in Fair Trade certified facilities. All carbon is fully offset.
Free returns within 30 days of delivery. Items must be unworn with tags attached. Sale items can be exchanged but not refunded. Initiating a return takes 60 seconds — just log into your account.
UK standard: 3–5 business days (free over $80). UK express: next day if ordered before 2pm ($8.50). International: 7–14 business days. Express international available. All orders come fully tracked.
Yes — all NOIR styles are available in XS through 4XL. Fashion has no size limit at NOIR. Some styles ship in extended sizes with a 3–5 day lead time. We're actively expanding our extended size range.
Most pieces are machine washable at 30°C. Avoid tumble drying where possible — air drying extends garment life significantly. Full care instructions are on the label and product page of every item.
Currently we operate one flagship studio in Shoreditch, London (open Thu–Sun, 11am–7pm). We ship to 120+ countries. We're exploring further physical retail — sign up to our newsletter for announcements.
We work with a small number of artists, photographers, and creatives each season. Send us your work via the contact form below. We read everything, though we can't promise a reply to all submissions.
Talk to Us
Questions about sizing, returns, collaborations, or just want to tell us something? We're a real team and we actually read our messages.
